Selling Seafood in Japan: Using Creativity to Survive Competition

JAPAN - It goes without saying that seafood is one of the most prominent items in major Japanese supermarkets. Fish and seafood distribution systems in Japan are complex with many intermediaries, but some are now eliminating various steps in the distribution process by buying directly from producers and cooperatives. Amidst this situation, Bonnie Waycott reports for The Fish Site on how individuals and smaller seafood-related firms are surviving.
Selling Seafood in Japan: Using Creativity to Survive Competition
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